Marketing and web design for Cape May
Marketing and web design for Cape May
// web design portfolio
Why hire a writer/photographer to design your website? Because content is what connects you to your audience, not code, and certainly not a template. Don't settle for an ok website when you could have a website that will make your business shine.
We begin with a full analysis of your brand and existing assets. My design services include writing (and I write with SEO in mind, rather than SEO being an afterthought), photography, and even videography—all your digital needs are taken care of by me personally for brand cohesion and project management simplicity. Mobile optimization? Of course!
Small Business
The brand website
7 Mile Island Massage already had a pre-existing website hosted by Wordpress which was a technical challenge for the owner to update. Built over ten years ago, it needed a visual makeover, content reorganization, and mobile optimization. Now the most important information is front and center, the website looks sleek, and works great on mobile. In celebration of 7 Mile Island Massage's milestone of 20 years in business, I also created a new logo and refreshed the 7MIM Instagram presence.
Restaurant
The DIY rescue
Summer Salt had a DIY website on Wix. With a critical restaurant review on the horizon, the owners decided to invest in professional photography and web design. I kept them on Wix since it includes excellent analytics and marketing capabilities. Our first photoshoot was on Monday. By Wednesday, I had made-over their site, and on Friday, they received their glowing restaurant review, which included a link to the website. In a rush like these owners? No-one has to know when you work with me.
Bed & Breakfast
The hospitality website
In a sea of sameness, The Hugh Inn stands out with its bold personality: cool and fun, yet elegant at the same time. It needed a website to match. I met the owners and saw the property for the first time on June 1 for their first photoshoot. That was our only meeting. The website went live on June 14, right after it was presented to the owners. No edits. "Yvonne captured what we've created at The Hugh brilliantly," said owner Sandy Vizzone. The following year, we added a restaurant page for the now acclaimed Jardin at the Hugh. In 2023, a new website for Maison Bleue Bistro.
Shopify
The Shopify website
The Red Letter Day website had already been built on the backend by a web developer, but it desperately needed a brand identity and on-brand photography. I stepped in to style and photograph the product, rewrite the web content, and select fonts and create a new color palette. I then uploaded and tested these on the Shopify site. Although this was a collaborative effort which went smoothly, I do offer solo Shopify services.
Design
The portfolio website
Design Nest Studio needed a new website that would showcase a variety of design projects while still maintaining a cohesive feel. The large photo grid on the homepage was carefully curated to invite further exploration in the albums section of the site. All photos on the site so far are by me. The site owners can add their own new photos, or ask me to take and add photos for them. I am here for you, even when the website is done!
Real Estate
The vacation rental website
After all your investments in your property, you deserve direct bookings for more revenue. Even if you choose to additionally list with third-party directories, having your own dedicated website gives you maximum control on branding. Showcase your property to its full potential. No limitations on the number of words to showcase the property. And no worries if the third-party sites have technical difficulties—or get bought out.
Corporate
The not-so-small business website
I also lend my expertise to corporate businesses, in this case, the Yacht Club of Stone Harbor. Whether your business is small or large, I design websites that inspire consumer confidence in you. For larger businesses, the challenge often is building consensus amongst a wider range of stakeholders. That's where my project management designation comes in handy.
Services for the Yacht Club of Stone Harbor included web design, project management (there was a web developer team involved), writing, and photography.
